A brand ambassador is a person who is endorsed by an organization or company to represent the company or organization’s brand in a positive…
Naija All The WayIn a World Cup year when you don’t have football rights, brands can often be drowned by heavy media investments. How do you stay unique, relevant and ensure you are top of mind? You awaken a feeling of National pride.
FelabrationFelabration is one of the most iconic and highly anticipated festivals in Nigeria, done in honour of Fela Kuti. We used radio to 'overtake' the airwaves in a manner that is just as creative, bold and daring as the King of Afrobeat himself.
Man Of The WorldBringing the Heineken "Man Of The World" to Nigeria, we needed to create a campaign that our local audience could connect to and find relatable.
LongThroatUsing this critical insight, we developed the groundbreaking "Long throat" campaign to launch Pepsi’s new 60cl PET bottle and ensure price compliance.
Mother’s Day“I love you” is a phrase hardly heard from Nigerian mothers but is felt by the way they care, nurture and love selflessly.
Look ForwardThe launch of a fresh brand identity successfully highlighted Gulder's commitment to a progressive future. Look Forward.
This year’s Cristal MAD awards was significantly different from previous years. The summit which took place in June in the city of Barcelo Marrakech…