Insight Publicis -

Latest work

Naija All The Way

In a World Cup year when you don’t have football rights, brands can often be drowned by heavy media investments. How do you stay unique, relevant and ensure you are top of mind? You awaken a feeling of National pride.

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How we work

Our work is hinged on what we call

insight trinity

At Insight Publicis, we are incubators of contagious creative content that is culturally involved, connected to truths and brilliantly crafted to make impact locally and globally.

How we work

This trinity is our creative ethos and our language for how we

Create

How we work

Incubate

Our creative unit is a fertile ground where imaginations & thoughts are nurtured and developed into memorable ideas.

How we work

Infect

Our creative ideas take root into people's heart and spread far and wide.

How we work

Influence

Our work must move people and drive positive change.

Our work influences society to

BUY. LOVE. LAUGH.
INSPIRE. SHARE. ENTERTAIN.

Incubate.

Infect.

Influence.

Creating influence
through creativity

Seven Up

Felabration

Felabration is one of the most iconic and highly anticipated festivals in Nigeria, done in honour of Fela Kuti. We used radio to 'overtake' the airwaves in a manner that is just as creative, bold and daring as the King of Afrobeat himself.

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Heineken

Man Of The World

Bringing the Heineken "Man Of The World" to Nigeria, we needed to create a campaign that our local audience could connect to and find relatable.

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Pepsi

LongThroat

Using this critical insight, we developed the groundbreaking "Long throat" campaign to launch Pepsi’s new 60cl PET bottle and ensure price compliance.

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